Organic and paid together
Organic social alongside paid, contributing to a qualified lead cost of €10–€20 held month to month.
LinkedIn for B2B alongside Instagram, Facebook and YouTube for consumer and local audiences, with the content actually produced rather than a calendar handed to you.
Platforms we run
Different platforms suit different businesses. We focus on the channels where your audience is active and where content has a clear role in the buying process.
Strategy, production and ongoing management for organic and paid social channels.
01 · Channel strategy
Where your buyers actually are, what they're there for, and what a good outcome looks like on each. Frequently this means dropping a channel you're currently maintaining out of obligation.
02 · Content pillars
Every post serves a purpose: answering buyer questions, demonstrating expertise, highlighting client work or supporting recruitment.
03 · Content production
Graphics, copy, short-form video and photography, produced, not just scheduled. Our production partner handles shoots where the work deserves proper footage.
04 · LinkedIn for B2B
Company page plus the founder and team profiles that carry far more reach in B2B. Targeted connection and engagement with the accounts you've decided matter, and paid amplification to those same accounts where it's worth it.
05 · Consumer and local
Instagram and Facebook led, short-form video, local community engagement and review generation. A different playbook and a different measure of success.
06 · Employer brand
For most of our construction and technical clients, hiring is as constrained as sales. The same content that makes you credible to a buyer makes you attractive to the person you're trying to hire.
07 · Community management
Comments and messages answered properly and quickly. Platforms reward it, and an unanswered message on a business page is worse than no page.
08 · Reporting
For B2B: which target accounts engaged, which roles, and what they read afterwards. For consumer: reach, saves, referral traffic and enquiries. Never follower count on its own.
Consistency matters, but relevance matters more. For B2B businesses, being recognized by key people in 200 target accounts is worth far more than building a large, unfocused audience.
For consumer brands, the focus shifts to reach, creative formats and community engagement.
Four steps, the same on every engagement. You always know what's being worked on and who owns the next action.
STEP 01 · DISCOVER
Your site, your market, your competitors and what a good month actually looks like for you. You get the findings whether or not you work with us.
STEP 02 · PLAN
Actions mapped by what they'll return against what they'll cost, then agreed with you before anything starts. No surprises in month two.
STEP 03 · DELIVER
The work is done by the person who does that discipline, coordinated by your point of contact. You never brief four people to get one thing done.
STEP 04 · REPORT
What changed, what moved, what's next, and every enquiry visible in your dashboard the day it arrives rather than summarised a month later.
Social content works best when aligned with search, paid media and outbound activity, building recognition before direct contact takes place.
It creates the familiarity that makes inbound enquiries convert faster and outbound outreach land effectively.
Organic social alongside paid, contributing to a qualified lead cost of €10–€20 held month to month.
Channel and brand content for a medtech distribution business operating across Ireland, the UK and Europe.
We build B2B LinkedIn presence and outbound campaigns targeting named executive decision-makers across MedTech, commercial construction, solar renewables, and MSPs.
Device makers, component suppliers and contract manufacturers.
MEDTECH LINKEDIN → 02Main contractors, specialist contractors, civil, M&E and retrofit.
CONSTRUCTION LINKEDIN → 03Residential, commercial, utility-scale, EPC and energy services.
RENEWABLES LINKEDIN → 04Managed IT and security providers selling recurring contracts.
MSP LINKEDIN →A 20-minute call to discuss your target audience, current channels and where social fits into your wider marketing.
What it costs
Most ongoing partnerships sit between €1,500 and €2,500+ per month, depending on channels and scope. Smaller single-channel engagements start from €1,000. Website and project work is quoted separately.
UNIT 29, N17 BUSINESS PARK, KILMORE, TUAM, CO. GALWAY · +353 85 152 0277 · STUDIO: WEST OF IRELAND