Managed IT · Cybersecurity · Recurring revenue

Grow managed security revenue from the businesses you want to serve.

We help MSPs clarify their security offer, become easier to find during buyer research, and turn new enquiries and existing accounts into suitable managed contracts. Led by a founder with a background in cybersecurity and SaaS, who has worked alongside MSPs, resellers and distributors.

Positioning around compliance, security posture and business continuity that resonates with executive leadership.
Content written for finance directors, operations heads and IT managers rather than generic tech jargon.
LinkedIn and account-based marketing targeting companies of 20–250 seats in your regional patch.
Nurture sequences built for 3–12 month contract evaluation cycles to capture buyers at renewal windows.
Marketing to the existing base: co-managed IT, security add-ons and contract renewals.
Maximising vendor MDF (marketing development funds) from Microsoft, SentinelOne and key channel partners.

01 · Strategic Focus

What MSPs and cybersecurity firms need from digital marketing.

We built the offer around recurring revenue, contract renewals and qualified opportunity pipeline.

01 · Technical fluency

Someone who understands your stack

We know the stack: Microsoft 365, EDR/MDR, backup & DR, DNS filtering, security awareness training, SOC services and compliance frameworks. You won't spend a quarter educating us.
02 · Lead qualification

Qualified opportunities, not vanity volume

Qualification is built into targeting and landing pages, filtering for seat count, existing setup, and decision authority. Every lead lands in your dashboard the day it arrives.
03 · Commercial model

Understanding that you sell contracts, not projects

A €3,000 project and a €3,000-a-month contract need completely different marketing. We evaluate cost per acquisition against lifetime contract value and recurring seat margins.
04 · Realistic switching cycles

Patience and persistence for 6–12 month evaluation cycles

Businesses rarely switch IT providers overnight. They move around contract renewals, security audits, insurance requirements, or growth milestones. We build nurture that stays present throughout.
05 · Executive credibility

Content that speaks to the C-suite and finance directors

Marketing that addresses business risk, compliance posture, operational continuity, and predictable IT budgeting, written to persuade executive decision-makers.
06 · True differentiation

Moving beyond '24/7 proactive monitoring'

Proactive. 24/7. Trusted partner. Every competitor in your region uses those three phrases. We uncover what is genuinely distinctive about your delivery model, SLAs, and customer outcomes.
07 · Vendor co-op funding

Maximising vendor MDF and partner programmes

Most vendors offer partner marketing development funds that go unclaimed. We structure campaigns and documentation to unlock funding from Microsoft, SentinelOne and key channel partners.

02 · Funnels, CRM and automation

Most MSP enquiries die in an inbox.

You generate an enquiry, it lands in a shared mailbox, someone picks it up two days later between tickets, and by then the prospect has spoken to two other providers. That isn't a marketing problem, and no amount of extra traffic fixes it.

So we build the plumbing as well as the campaign: enquiry into your CRM or PSA automatically, routed to the right account owner, acknowledged within minutes, followed up on a sequence if it goes quiet, and reported so you can see where deals stall. For a business selling contracts rather than products, that's usually worth more than another channel.

Lead-generation funnels: landing pages and offers matched to the trigger that brought someone in, not one generic contact form doing every job
CRM and PSA integration: every enquiry captured with its source, campaign and page
Automated workflows: instant acknowledgement, task assignment, follow-up sequences
Conversion rate optimisation: fixing the site you already have before spending more to send people to it
Pipeline reporting: where enquiries come from, and where they stall

03 · Customer Base

Growth from the customer base.

Marketing to existing clients is the highest-ROI activity an MSP can undertake.

Attaching advanced security, co-managed IT services, backup verification, and strategic QBR preparation to expand contract values and protect retention across your entire client footprint.

Onboarding sequences: the first ninety days decide whether a contract renews in year three
Service attach campaigns: structured campaigns for cybersecurity add-ons, compliance modules and co-managed IT
Renewal and QBR support: material that makes the review a conversation about value rather than price
At-risk signals: identifying accounts that reduce ticket volume or stop engaging well before contract expiration

04 · Who we work with

Across managed IT and security.

Different buyers, different cycles, treated differently.

MSPs & managed IT

Full-service providers competing on trust, response and coverage.

MSSPs & managed security

Security-led providers selling into businesses with no internal team.

Moving to managed

Break-fix businesses making the transition to recurring MRR contracts.

Vendors & distributors

Supporting partner channel marketing and MDF programme execution.

05 · What we'd run for you

The channels that work in this market.

Usually the website and search first, there's no point running outbound to a site that doesn't stand up when they check you out.

Website design & CRO

Credible to a technical buyer, and built to convert the traffic you already have.

SEO, AEO & GEO

Found on Google and named when a business asks an AI assistant for a provider.

Google Ads

Catch the businesses actively looking, usually after something has gone wrong.

LinkedIn & outbound

Reach the businesses that aren't looking yet. Named-account targeting.

AI Search Visibility

Be the answer when buyers ask ChatGPT, Gemini and AI engines.

Email, CRM & automation

Nurture for a six-month cycle, plus the plumbing that stops leads dying in an inbox.

06 · Questions

Straight answers.

Do you actually know this market, or is it new to you?

Our background is in the cybersecurity industry, with years working directly with MSPs, resellers and distributors across email security, phishing, security awareness training, archiving and backup and DR, in commercial and customer-facing roles. There's a difference between being new to a market and being new to serving it, and we bring deep industry understanding.

Can we use vendor MDF to pay for this?

Often, and it's the first thing we'd check. Most vendors offer market development or co-op funds to partners and most MSPs never claim them, because there's nobody with time to build a campaign, submit it and evidence the spend afterwards. It won't cover everything, but funding part of your marketing without touching your own budget is worth an hour of paperwork.

How long before the pipeline looks healthy?

Six to twelve months, because you're waiting for contracts to come up for renewal and for incumbents to slip. Inside the first quarter you should see traffic, engagement from the right companies, and enquiries starting to land.

Will you work with our competitors?

Not in the same patch. Raise it on the call and we'll be straight about who we already work with in your region.

Do we own the accounts and the website?

Yes, every ad account, analytics property and website is in your name from day one. If we part ways you keep all of it, working, along with the history.

What does it cost?

Most ongoing partnerships sit between €1,500 and €2,500+ per month depending on channels and scope. Single-channel engagements start from €1,000. Websites and project work are quoted separately. If vendor funding is available it may cover part of it.

07 · Next step

Tell us what you want to grow.

A 20-minute call to discuss your current seat count, target contract size and where new opportunities need to come from.

What it costs

Most ongoing partnerships sit between €1,500 and €2,500+ per month, depending on channels and scope. Smaller single-channel engagements start from €1,000. Website and project work is quoted separately.

UNIT 29, N17 BUSINESS PARK, KILMORE, TUAM, CO. GALWAY · +353 85 152 0277 · STUDIO: WEST OF IRELAND

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