€10–€20 per qualified lead
Held month to month across search and paid social, with qualification built into the targeting and the form rather than left to the sales team.
Google Ads campaigns structured around the searches, products and services most likely to produce commercial value.
Management is charged on a flat monthly fee, with advertising spend paid directly to Google.
Campaign types we run
Campaign structure depends on demand, available data and the buying journey. Search often provides the clearest starting point for lead-generation businesses, with Performance Max, Shopping, remarketing and other campaign types added where the data supports them.
Three phases, in that order. Skipping the first two is why most accounts underperform.
01 · Account audit
Search terms report, match types, structure, wasted spend, conversion tracking accuracy, and a quantified view of what's recoverable. You get this whether or not you go ahead, in a form another agency could act on.
02 · Conversion tracking rebuild
Conversions defined, deduplicated and value-weighted, with a qualified enquiry distinguished from a newsletter signup. Offline conversion import where your sales cycle needs it. Without this, every optimisation after it is guesswork.
03 · Restructure
Campaign and ad group structure that separates buying intent from research, match types chosen deliberately, negative keyword lists built properly, and budgets allocated to the searches that produce business.
04 · Ad copy and assets
Responsive search ads, extensions and assets written to say who you're for and who you aren't. A click you don't pay for is worth more than a click you do.
05 · Landing pages
A campaign pointed at a generic homepage wastes a predictable percentage of spend. We build or rework the pages the ads point to, matched to the search and to one action.
06 · Shopping and feeds
Merchant Center setup, feed quality, product titles and attributes, and campaign structure around margin and stock. Feed work usually returns more than bid management.
07 · Ongoing management
Search term review and negatives weekly, bids and budgets adjusted against performance, creative rotated, and a monthly review of spend against pipeline rather than clicks.
08 · Reporting
A clear monthly report on cost per qualified lead and revenue, plus every enquiry visible in your dashboard the day it arrives with its campaign and keyword attached.
Increasing budget only works when the account is measuring the right outcomes and directing spend towards meaningful demand.
Before scaling a campaign, we focus on:
That creates a stronger base for ongoing optimisation and growth.
Four steps, the same on every engagement. You always know what's being worked on and who owns the next action.
STEP 01 · DISCOVER
Your site, your market, your competitors and what a good month actually looks like for you. You get the findings whether or not you work with us.
STEP 02 · PLAN
Actions mapped by what they'll return against what they'll cost, then agreed with you before anything starts. No surprises in month two.
STEP 03 · DELIVER
The work is done by the person who does that discipline, coordinated by your point of contact. You never brief four people to get one thing done.
STEP 04 · REPORT
What changed, what moved, what's next, and every enquiry visible in your dashboard the day it arrives rather than summarised a month later.
Verified results from live client campaigns, tracked against cost per qualified enquiry, conversion rate and commercial outcomes.
Accounts are managed with active search-term oversight, intent-driven ad groups and continuous landing-page alignment.
Held month to month across search and paid social, with qualification built into the targeting and the form rather than left to the sales team.
Paid search and paid social for a corporate team-events business, driving direct event enquiries and corporate group bookings.
We build and manage paid search campaigns engineered for complex buying journeys in MedTech, commercial construction, solar renewables, and MSPs.
Device makers, component suppliers and contract manufacturers.
MEDTECH GOOGLE ADS → 02Main contractors, specialist contractors, civil, M&E and retrofit.
CONSTRUCTION GOOGLE ADS → 03Residential, commercial, utility-scale, EPC and energy services.
RENEWABLES GOOGLE ADS → 04Managed IT and security providers selling recurring contracts.
MSP GOOGLE ADS →Tell us about your search campaigns, budget and commercial targets. We’ll review the account and come back to you within one working day.
What it costs
Most ongoing partnerships sit between €1,500 and €2,500+ per month, depending on channels and scope. Smaller single-channel engagements start from €1,000. Website and project work is quoted separately.
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