Device manufacturers (OEM)
Selling into hospitals, distributors and procurement groups.
We help specialist medical device suppliers explain their technical strengths, build visibility across Google and AI search, and reach the manufacturers they want to supply.
We know your world
MedTech marketing requires precision. We understand the language of compliance, cleanrooms and qualification, and how procurement decisions are made in regulated markets.
Positioning your capability for international buyers, research teams and procurement leads.
01 · Technical credibility
Your buyers are engineers, quality managers and procurement specialists. Marketing that reads like consumer advertising destroys credibility before the first conversation.
We already know why a Class II claim is written differently from a Class I one, what a design history file is, and why your regulatory lead needs to review copy before publication.
02 · Regulatory awareness
We write content that respects regulatory boundaries. Performance claims, compliance references and technical specifications are handled with the precision this industry demands.
Claims are separated from positioning, evidence is referenced, and review loops are built into delivery schedules from day one.
03 · Long-cycle nurture
Most MedTech sales involve multiple decision-makers over extended timelines. We build marketing that keeps your business front of mind throughout the evaluation process.
That means authoritative technical content, search presence, and structured nurture that measures verified account engagement.
04 · Event amplification
Whether exhibiting at Medical Technology Ireland, Compamed or Arab Health, we build digital campaigns before, during and after major events to maximise your return on attendance.
Pre-show targeting, dedicated showcase pages, and rapid post-event follow-up ensure you capture and convert high-value commercial relationships.
05 · International reach
Most MedTech businesses sell internationally. We structure campaigns, content and search visibility to reach buyers in key European MedTech hubs.
Based in Galway in one of Europe's premier device clusters, we support clients operating across domestic and export markets.
06 · Confidentiality
Much of the best work in MedTech cannot be published openly. We know how to communicate capability, capacity and technical competence without compromising commercial confidentiality.
Case evidence can be structured by technical challenge, tolerance, and process outcome while safeguarding proprietary details.
Stand, build, flights, freight, hotels, and the team out of the business for a week. Then the badges get scanned, the leads go into a spreadsheet, and six weeks later somebody wonders whether it was worth it.
The show itself is the one part you've already solved. The eight weeks around it are where the return is won or lost, and it's the cheapest part of the whole exercise.
A design engineer specifying a component does not start on LinkedIn. They start with a very specific search, a material, a tolerance, a process, a standard, and most medtech suppliers have no page that answers it.
That's the gap. Long-tail technical content earns rankings cheaply in a market where almost nobody is competing for those terms, and it increasingly earns something more valuable: being the source an AI assistant cites when a buyer asks it who can do this.
Different buyers, different cycles, treated differently.
Selling into hospitals, distributors and procurement groups.
Selling into OEMs, where being specified early decides everything.
CMO and CDMO businesses competing on capability, capacity and compliance.
Representing supplier brands across a territory, the model we know best.
Capital purchases with long approval chains and technical evaluation.
Services sold to everyone above, usually on credibility alone.
Software and connected devices, with a different but equally sceptical buyer.
Pharma, diagnostics and lab supply, where the same disciplines apply.
Avem Market Solutions has been a client since 2022, not a project, a continuing programme. We function as an extension of their marketing team, working across the portfolio of medical device supplier brands they represent in Ireland, the UK and Europe.
That length of relationship is the evidence that matters in this industry. Anyone can deliver a website. Staying useful to a medtech business across four years, multiple brands and three markets is a different test.
Integrated extension of the marketing team, across a portfolio of medical device supplier brands in Ireland, the UK and Europe. Full stack, website, search, content, campaigns and event support.
Usually technical content and search first, then the event programme, those two compound, and paid spend rarely needs to be large.
Sites built to convert, not just to look well.
Google and AI search. Rankings that turn into enquiries.
Fastest route to your first qualified lead.
Facebook and Instagram, judged on sales.
Reach the buyers, not just the audience.
Be the answer when buyers ask ChatGPT, Gemini and AI engines.
A 20-minute call to discuss your capabilities, target markets and how digital marketing can support your pipeline.
What it costs
Most ongoing partnerships sit between €1,500 and €2,500+ per month, depending on channels and scope. Smaller single-channel engagements start from €1,000. Website and project work is quoted separately.
UNIT 29, N17 BUSINESS PARK, KILMORE, TUAM, CO. GALWAY · +353 85 152 0277 · STUDIO: WEST OF IRELAND