€10–€20 per qualified lead
Sustained month to month across paid social and search, with qualification in the targeting and the form.
Facebook and Instagram campaigns combining strong creative, clear offers, audience strategy and fast lead routing.
What we run
Meta can support both consumer and considered B2B purchases when the offer, creative and follow-up process are aligned. Campaign structure is built around the type of decision we’re asking the customer to make.
The account work is the easy half. The creative and the follow-up are where it's won.
01 · Offer and audience diagnosis
Before campaign launch, we assess the offer, audience, competing messages and the evidence available to support the proposition. This gives the creative team a clear set of angles to test.
02 · Hook and proof matrix
Distinct angles crossed with distinct proof types, so you're testing genuinely different ideas rather than five variations of one. This is what produces a step change rather than a 5% improvement.
03 · Creative production
Static, carousel, UGC-style and short vertical video, produced to a plan. Our production partner handles the shoots where the idea needs more than a phone.
04 · Campaign build
Campaign and ad set structure with enough volume per set to exit learning, audience strategy that doesn't fragment the budget, and exclusions that stop you paying twice for the same person.
05 · Pixel and Conversions API
Pixel, Conversions API, event matching and consent handling set up and verified. Browser-only tracking under-reports significantly and the algorithm optimises on what it can see.
06 · Lead capture and routing
Instant forms or landing pages, whichever suits the offer, with qualification built in, and every enquiry routed into your CRM with an immediate acknowledgement. This is usually the single highest-return change we make.
07 · Fatigue management
Frequency, response rate, cost and lead quality watched together, so creative is refreshed on the evidence rather than on a monthly schedule or a panic.
08 · Reporting
Cost per qualified lead, revenue where it applies, and which creative produced it, plus every enquiry in your dashboard on the day.
Meta’s advertising system increasingly uses creative signals to identify relevant audiences.
That means campaign performance depends heavily on having a consistent pipeline of strong messages, formats and evidence to test.
Four steps, the same on every engagement. You always know what's being worked on and who owns the next action.
STEP 01 · DISCOVER
Your site, your market, your competitors and what a good month actually looks like for you. You get the findings whether or not you work with us.
STEP 02 · PLAN
Actions mapped by what they'll return against what they'll cost, then agreed with you before anything starts. No surprises in month two.
STEP 03 · DELIVER
The work is done by the person who does that discipline, coordinated by your point of contact. You never brief four people to get one thing done.
STEP 04 · REPORT
What changed, what moved, what's next, and every enquiry visible in your dashboard the day it arrives rather than summarised a month later.
The €10–€20 qualified solar lead cost we publish is driven substantially by paid social rather than search, demonstrating how effective Meta is for considered purchases when executed with precision.
It works because the offer is clear, qualification is built into the form, and leads are followed up promptly.
Sustained month to month across paid social and search, with qualification in the targeting and the form.
Targeted campaigns driving membership acquisitions and direct sales through qualified social funnels.
We build and scale paid social acquisition funnels designed to deliver qualified enquiries for MedTech, commercial construction, solar renewables, and MSPs.
Device makers, component suppliers and contract manufacturers.
MEDTECH META ADS → 02Main contractors, specialist contractors, civil, M&E and retrofit.
CONSTRUCTION META ADS → 03Residential, commercial, utility-scale, EPC and energy services.
RENEWABLES META ADS → 04Managed IT and security providers selling recurring contracts.
MSP META ADS →A 20-minute call. Show us the offer and what you’ve run previously, and we’ll tell you whether paid social is the right channel.
What it costs
Most ongoing partnerships sit between €1,500 and €2,500+ per month, depending on channels and scope. Smaller single-channel engagements start from €1,000. Website and project work is quoted separately.
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