Digital marketing and lead generation for solar PV installers, commercial EPC contractors and renewable energy developers across Ireland and the UK.
Segments we run campaigns for
The mistake most solar marketing makes is treating these as one market. A homeowner researching grants and a developer procuring an EPC contractor have almost nothing in common except the technology.
Each of these needs its own page, its own offer and its own definition of a qualified lead. Running them through one contact form is why most solar marketing underperforms.
High volume, fast decisions, grant-driven timing, and brutally price-sensitive. Won on cost per qualified lead and on how fast you ring them back. This is where paid social and paid search earn their keep, and where lead quality collapses fastest if nobody is watching it.
A finance decision dressed as an energy one. The buyer wants payback period, accounting treatment and proof you've done a roof like theirs. Longer cycle, far higher value, and mostly won on credibility and case evidence rather than on price.
A small, known market where you are being assessed on delivery record, grid experience and financial standing. Marketing here is about being findable, credible and present in the right conversations, not about lead volume.
Selling into developers and asset owners, where the website is part of a procurement check and technical search brings in more than anyone expects. Long relationships, few decision-makers, high contract values.
We built the offer around the answers rather than around a list of channels.
01 · Lead quality
Every solar installer we speak to has been burned by a lead vendor or an agency delivering volume: wrong county, rented property, no roof, no budget, or the same person already sold to three competitors that week.
Qualification belongs in the targeting and in the form, property type, ownership, roof, timeline, grant eligibility, not in your salesperson's first phone call. It costs you a few percent of raw volume and it transforms what the leads are worth.
02 · Cost per lead you can plan against
A good month proves nothing. What a business can actually plan against is a cost per qualified lead that holds through seasonality, grant announcements and competitor spend.
The €10–€20 range we quote for KM Solar is a sustained figure, not a best month, and that distinction is the entire point of publishing it.
03 · Speed to contact
In residential solar, the installer who rings back within the hour wins a wildly disproportionate share. That is not a sales problem you can fix with more leads, it's a routing problem.
So we build the plumbing as well as the campaign: enquiry into your CRM automatically, routed to the right sales lead, acknowledged immediately, chased if it goes quiet.
04 · Seasonality and grants
Demand in this sector is driven by weather, energy prices and grant announcements, and it moves fast when a scheme changes. Spending evenly across twelve months is the most common and most expensive mistake in solar marketing.
Budget should be weighted to when people are actually looking, and the campaign should be ready to move the week a scheme is announced rather than the month after.
05 · Being found by AI
A growing share of research in this sector never reaches a search results page. Someone asks an assistant which installers cover their county, or who can deliver a grid-scale project, and gets three names.
Getting into that answer is a different discipline from ranking, and it's one we've already done in this sector, Greenco is cited in AI answers for EPC and utility-scale terms as well as ranking in the top three.
06 · Visibility of the pipeline
You should not have to wait for a monthly report to know what your marketing produced. Every enquiry appears in a dashboard you log into, with its source, campaign and landing page attached, so you can judge quality for yourself instead of taking our word for it.
The Leads Connector dashboard tracks every enquiry as it arrives: source, campaign, landing page, lead qualification data and conversion status.
Watch your cost per qualified lead week by week with complete transparency, visible to you the moment enquiries land.
LEADS CONNECTOR · SOURCE / VOLUME / CPL LIVE VIEW
We've worked alongside Greenco and KM Solar since 2023, from residential leads to utility-scale EPC. Residential volume at a cost per lead that holds, and technical B2B visibility in EPC and utility-scale. Both figures have a client name and a period attached, which is the only kind of number on this site.
Qualified solar leads delivered into their sales team's funnel at that average, held month to month rather than in one strong month. Website, SEO, organic and paid social.
Top Google positions and named in AI search answers for the searches that matter in EPC and utility-scale solar. Website build, SEO, paid search and paid social.
For residential, paid media and speed of response. For C&I and utility, the website and technical search. Most companies need both, weighted differently.
Sites built to convert, not just to look well.
Google and AI search. Rankings that turn into enquiries.
Fastest route to your first qualified lead.
Facebook and Instagram, judged on sales.
Reach the buyers, not just the audience.
Be the answer when buyers ask ChatGPT, Gemini and AI engines.
A 20-minute call to discuss your target capacity, current cost per lead and how we can scale qualified enquiries.
What it costs
Most ongoing partnerships sit between €1,500 and €2,500+ per month, depending on channels and scope. Smaller single-channel engagements start from €1,000. Website and project work is quoted separately.
UNIT 29, N17 BUSINESS PARK, KILMORE, TUAM, CO. GALWAY · +353 85 152 0277 · STUDIO: WEST OF IRELAND
