Current circumstances are taking effect on the way people live, and the commercial world has had to adapt in order to remain operational. Our reliance on digital platforms and technology has increased dramatically – more so than we could ever have imagined. What was already an important aspect of modern life has now become fundamental.…

Read More

According to marketing group Core, Google and Facebook collected an estimated 40% of the total advertising spend in the Republic of Ireland last year – and a huge 81% of the online advertising market. With yearly increases of invested capital in online advertising, the importance of building a strong business brand across digital platforms is…

Read More

Imagine being able to see your new TV on the wall in your sitting room before you’ve even been to the store. Or trying on a new pair of Ray Bans you’ve been thinking of buying through the lens on your phone. This is what is now being made possible through Augmented Reality technology, which…

Read More