Client

Tommy Varden

Service

Digital Marketing Partner

Project Description

Tommy Varden partnered with Magnitu Digital to modernize their digital footprint and amplify their leadership in Ireland’s hospitality sector. By integrating strategic branding, targeted campaigns, and event-driven marketing, Magnitu became a cornerstone of Tommy Varden’s customer engagement and growth strategy.

Results

  • 42% increase in website traffic within 6 months, driven by SEO optimization and content marketing
  • 25% higher lead conversion at events using Magnitu’s pre-registration and follow-up automation tools
  • Social media engagement grew by 60% via storytelling posts highlighting client success stories
  • High ticket product quadrupled in sales in the span of 3 months 

Project Specifics

  • Google Ads
  • Search Engine Optimisation
  • Shopify Management
  • Social Media
  • Content Creation
  • Social Media
Scaling Organic Presence

Search Engine Excellence

Magnitu Digital transformed Tommy Varden's digital visibility through comprehensive search engine optimization, establishing them as the leading hospitality equipment supplier in Ireland's online marketplace.

Key Achievements:

  • Increased organic traffic by 85% within 6 months
  • Achieved top 3 rankings for high-value keywords like "commercial kitchen equipment Ireland"
  • Improved local search visibility across key Irish markets
  • Enhanced mobile performance score from 65 to 92

Our mission was to elevate Tommy Varden's legacy in Ireland's hospitality sector through innovative digital solutions and strategic marketing initiatives. From modernizing their online presence to implementing targeted lead generation campaigns, we worked to position Tommy Varden as the premier supplier of premium catering equipment, reinforcing their 50-year reputation for excellence and driving substantial growth in high-value product segments.

Strategic Consultation & Client Collaboration

Advising on growth-focused strategies

Magnitu provided strategic marketing insights during regular Teams and in-person meetings with Avem and their clients. Our collaboration ensured their marketing efforts were aligned with their business development goals in key markets.

Email & Lead Generation Management

Streamlined communication and lead nurturing

Magnitu managed Avem’s marketing email inbox, ensuring timely responses to client inquiries. Using HubSpot, we designed and executed lead generation campaigns to capture high-quality leads, supporting Avem’s sales strategy across Ireland, Europe, the UK, Israel, and the USA.