Imagine being able to see your new TV on the wall in your sitting room before you’ve even been to the store. Or trying on a new pair of Ray Bans you’ve been thinking of buying through the lens on your phone. This is what is now being made possible through Augmented Reality technology, which is soon going to be increasingly popular in digital marketing and online advertising spheres. We already use AR every day through Instagram and Snapchat filters for our entertainment. Now, with big business brands like IKEA and L’Oreal investing heavily in the technology, it’s making it’s way into online commerce. This will make for an authentic browsing experience and will give new depth to online shopping on ones phone. It’s definitely a trend to look out for in the coming months and years, and it will be interesting to follow how it develops. Watch this space!